Marketings
Specsavers ad shows the world through a child's eyes
The brand’s in-house creative agency made the campaign.
Lucozade ends relationship with Adam & Eve/DDB
Lucozade has worked with the Omnicom shop since 2019.
What will the Cindy Rose era mean for WPP?
Campaign questions what WPP needs from its next CEO, and what lies ahead of the...
Measuring inclusive marketing — why traditional KPIs hinder...
Brands want to know that they are on the right track toward achieving their goals....
Here’s how (and why) marketers are using AI-generated content...
Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product...
7 best CRMs for pest control companies in 2025
Managing a pest control business means juggling customer appointments, technician...
Tasting marketing: What a viral YouTube star wishes marketers...
I’m not saying I exploited my position as managing editor to meet one of my favorite...
7 Top White Label Marketing Tools For Agencies
Agencies thrive on reputation, and branding is a big part of that. Whether an agency...
Waitrose & Partners skewers summer campaign with kebab...
The special builds were created by Wonderhood Studios in collaboration with MG OMD,...