Marketings
Is this the moment brands commit to women’s sport?
This week's episode of The Campaign Podcast highlights how women's sport has changed...
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No, Vine isn’t Coming Back
Elon says that Vine is coming back in AI form, but that’s not entirely accurate.
Meta Outlines Performance Improvements Based on its Evolving...
Meta’s seeing increases in time spent, and better ad response, based on AI.
Instagram Outlines Updated Performance Metrics, Including...
Some updated insights from IG, which could help you grow your audience.
![The Difference Between Search Engine Optimization and Generative AI Optimization [Infographic]](https://imgproxy.divecdn.com/b59UDHCZJPojM5BTXMFnyWP470G-iSp3_rYKcR_8x9A/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zZW9fdnNfZ2VvXzIucG5n.webp)
The Difference Between Search Engine Optimization and Generative...
As AI chatbots eat into search traffic, it’s worth considering how that impacts...
A Look at Meta’s ‘Value Rules’ for Specific Ad Targeting...
You may have noticed ‘Value Rules’ appear as a new option in your Meta ads setup.
Walkers recreates Budweiser 'Wassup' for Gen Z audience
PepsiCo's in-house shop Sips & Bites made the campaign.
AI Prompts That Go Beyond Content Creation
AI can be a powerful sidekick for social managers—but it all starts with the right...
Guy Sellers to retire after 42 years at Mediaplus UK
The agency rebranded from Total Media to Mediaplus UK earlier this year.
