Marketings

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Adidas signs Lionel Messi and Antonela Roccuzzo to launch new collection

Adidas signs Lionel Messi and Antonela Roccuzzo to launch...

The campaign was created by Mother Berlin.

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Brands must hold big tech to account for climate impact

Brands must hold big tech to account for climate impact

As the industry falls head over heels for AI, who is looking after the environment?

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Toblerone festive campaign suggests diamonds are a gift's best friend

Toblerone festive campaign suggests diamonds are a gift's...

The campaign was created by LePub Milan and Publicis Media UK.

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The Essential Role of Video Converting in Digital Agencies: How Can You Enhance Client Projects

The Essential Role of Video Converting in Digital Agencies:...

Video content is the cornerstone of any good marketing strategy. It is essential...

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How to Make Google Shopping Ads Actually Work for You

How to Make Google Shopping Ads Actually Work for You

Running an e-commerce business today is like being in a high-stakes game of digital...

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How B2C Companies Leverage AI Marketing [Examples & Tips]

How B2C Companies Leverage AI Marketing [Examples & Tips]

Want to know what‘s really working in AI marketing right now? I’ve been tracking...

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Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)

Jenna Kutcher’s Guide to Selling Products on Pinterest...

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the...

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Which Types of Content Will Win Over Google AI Overviews, According to Experts & 300+ Web Strategists

Which Types of Content Will Win Over Google AI Overviews,...

Since May 2024, Google’s AI Overviews (aka SGE) have reshaped the SEO world as we...

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Advertising Metrics: How to Track Impact for Sustainable Business Growth

Advertising Metrics: How to Track Impact for Sustainable...

Return on ad spend (ROAS) has become the default metric for many marketing teams....

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Can Bluesky Raise Enough Funding To Compete?

Can Bluesky Raise Enough Funding To Compete?

Bluesky is on the rise, but it could struggle to compete with better-resourced competitors.