Marketings

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Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything App’ Plan

Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything...

While Elon Musk’s wants to build an ‘everything app,’ Meta’s attempts at the same...

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TikTok Moves Closer To Testing Mini Apps In-Stream

TikTok Moves Closer To Testing Mini Apps In-Stream

TikTok Minis could offer alternative transactional options in-stream.

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Designing conscious experiences with sustainability and inclusion at their heart

Designing conscious experiences with sustainability and...

As brands face rising demands for inclusivity and sustainability, embracing Conscious...

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System1 star ratings for John Lewis Christmas ads show mismatch against ROI

System1 star ratings for John Lewis Christmas ads show...

John Lewis & Partners’ lowest-scoring Christmas ad had a higher return on media...

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Publicis recruits Snoop Dogg to celebrate becoming 'number one' holding company

Publicis recruits Snoop Dogg to celebrate becoming 'number...

The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes'...

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Spotify launches its Wrapped campaign celebrating cultural moments

Spotify launches its Wrapped campaign celebrating cultural...

The campaign features out-of-home, digital, social and on-platform elements.

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The Lists 2024: Top 10 live experiences

The Lists 2024: Top 10 live experiences

Campaign's pick of the top live experiences in 2024.

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Learning Management System for Digital Marketing: How Can It Help?

Learning Management System for Digital Marketing: How Can...

Organizations that want to stay on top of a competitive game have to engage in continuous...

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A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

A Data-Backed Guide to Newsletter Content Strategy: 17...

Newsletters are having a moment. My inbox is near saturation point, and I still...

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The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

The Tiny Layout Tweak That Led to 20% More Conversions...

One tiny little layout change netted us an almost 20% increase in on-page conversions.