Marketings

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xAI Acquires Text-To-Video AI Project Hotshot

xAI Acquires Text-To-Video AI Project Hotshot

X users will soon be able to generate AI videos in-stream.

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Data Shows That Longer Clips Are Gaining Traction on TikTok

Data Shows That Longer Clips Are Gaining Traction on TikTok

It seems that "longer short" videos are now gaining more traction. 

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Origin introduces demographic filtering and incremental reach reporting in Beta trial phase

Origin introduces demographic filtering and incremental...

It will be available to the general market at the end of Q2 this year.

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More than a pint: how Guinness outgrew St Patrick’s Day

More than a pint: how Guinness outgrew St Patrick’s Day

Once seen as an old man’s drink, Guinness has reinvented itself.

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Greater Anglia ad embraces the unpredictability of life to promote flexible tickets

Greater Anglia ad embraces the unpredictability of life...

The campaign was created by Atomic London.

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Omnicom and IPG shareholders approve takeover in key ‘milestone’

Omnicom and IPG shareholders approve takeover in key ‘milestone’

US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.

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Walkers launches campaign to tease collaboration with Heinz

Walkers launches campaign to tease collaboration with Heinz

The campaign was made by VCCP.

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How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant

How to Create Inclusive Case Studies That Convert, According...

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the...

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13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]

13 YouTube Description Templates That Have Helped Our Videos...

With 2.5 billion active users, YouTube is an undeniably important channel for your...

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LinkedIn Shares Insights Into AI Adoption Among B2B Marketers

LinkedIn Shares Insights Into AI Adoption Among B2B Marketers

New data on the adoption of AI tools among B2B marketers.