Marketings

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AI Providers Cutting Deals With Publishers Could Lead to More Accuracy in LLMs

AI Providers Cutting Deals With Publishers Could Lead to...

AI providers are cutting access deals with major publishers, which could drive more...

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X Tests Communities Quick Link in Bottom Nav Bar

X Tests Communities Quick Link in Bottom Nav Bar

That would mean that X has six quick access tabs along the bottom bar.

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The Value of Long-Term Market Forecasting in a Short-Term World

The Value of Long-Term Market Forecasting in a Short-Term...

In today's era of real-time data and knee-jerk reactions, it's become all too easy...

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Labour Party spends three times more on online ads than Conservatives

Labour Party spends three times more on online ads than...

The Conservative Party was outspent across Meta and Google by Labour.

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Paypal appoints former Uber Advertising exec to lead new ad business

Paypal appoints former Uber Advertising exec to lead new...

Other new senior leadership appointments include former Meta head of product to...

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Zoopla boosts marketing spend by 41% as it ramps up localised targeting

Zoopla boosts marketing spend by 41% as it ramps up localised...

The property website has adopted a hyper-local style of advertising for the summer.

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'The purse strings are opening again': Adspend and how it will change in 2024

'The purse strings are opening again': Adspend and how...

Campaign’s latest market report is out now.

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Supercell signs up Chris Hemsworth and Christina Ricci for star-studded ads

Supercell signs up Chris Hemsworth and Christina Ricci...

The campaign, by Uncommon Creative Studio, also features actors Ken Jeong, Will...

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Define Your Agency Values to Attract Clients Who Share Your Vision

Define Your Agency Values to Attract Clients Who Share...

Are you one of those thinking that defining your agency’s values is merely an administrative...

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14 Best Corporate Social Responsibility Examples in 2024 [+Trends]

14 Best Corporate Social Responsibility Examples in 2024...

I ran a survey in early May 2024 where I asked consumers if they thought brands...