Marketings

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MG OMD retains hold on NHS Blood and Transplant planning account

MG OMD retains hold on NHS Blood and Transplant planning...

The agency remains the media planner for the special health authority, which is...

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P&G's Marc Pritchard on the rise of AR, VR and the so-called metaverse

P&G's Marc Pritchard on the rise of AR, VR and the so-called...

Reiterating that brands must be a force for both growth and good, P&G’s chief...

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Bingo! Neverland wins Gala creative account

Bingo! Neverland wins Gala creative account

The online gaming brand previously worked with Antidote.

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'Bigger and bigger': Amazon attains top spot for UK adspend in 2021

'Bigger and bigger': Amazon attains top spot for UK adspend...

Nielsen documented a 20% increase in adspend in 2021 following previous 17% decline.

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61 Places to Find FREE Visual Content Marketing Resources

61 Places to Find FREE Visual Content Marketing Resources

Calling all Content Marketers! Are you bored of using the same old stock images?...

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5 Brand Assets Every Company Should Have

5 Brand Assets Every Company Should Have

When it comes to making your company recognizable, brand assets are your best friends....

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8 Steps to Building a Powerful Referral Program – A Comprehensive Step By Step Guide

8 Steps to Building a Powerful Referral Program – A Comprehensive...

Referral programs are the most influential form of advertising that attracts the...

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What is Context Marketing? Why It Matters in 2022 [+Examples]

What is Context Marketing? Why It Matters in 2022 [+Examples]

While it's fair to say most marketers are on-board with the importance of content...

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Mastering Facebook Ads In 2022 Through Incrementality

Mastering Facebook Ads In 2022 Through Incrementality

There are many resources out there telling you how to optimize your Facebook ads...

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CMO survey warns talent shortage is holding the industry back

CMO survey warns talent shortage is holding the industry...

Research also shows just 11% of global CMOs are confident they have completed their...

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Reach delivers top-line growth for first time since 2007

Reach delivers top-line growth for first time since 2007

Digital now accounts for 24% of company's revenue mix.

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Beam Suntory names Jerry Daykin as global media vice-president

Beam Suntory names Jerry Daykin as global media vice-president

Daykin most recently worked at GSK Consumer Healthcare and joins the premium spirits...

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Comparethemarket removes Russian meerkat ads from TV news

Comparethemarket removes Russian meerkat ads from TV news

Move comes as site says it wants to be 'sensitive' to the situation in Ukraine.

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Ukraine agency Banda creates harrowing film calling for international support

Ukraine agency Banda creates harrowing film calling for...

With the capital under siege, the Kyiv agency is asking supporters to post this...

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TV Upfronts and NewFronts 2022 Calendar

TV Upfronts and NewFronts 2022 Calendar

To stay up to date on which presentations will take place and when they will air,...

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What is a Media Mix & The Most Effective Types [HubSpot Blog Data]

What is a Media Mix & The Most Effective Types [HubSpot...

I’m willing to bet that today, the typical campaign at any brand uses a media mix.