Marketings
Specsavers launches misheard lyrics radio ad with Rick...
The 60-second spot was created by Golin and produced by Specsavers Creative.
Digital advertising: the saviour of the linear TV downturn?
Broadcasters are trying to steer their business models towards digital ad revenues...
Coca-Cola partners with Time Out on 'Foodmarks' campaign
Campaign was developed and executed by WPP’s Open X and led by Ogilvy.
Unveiling the Secrets of Brand Mastery
On your journey of brand building, the foundation is your brand story. It's more...
How Luxury Brands Market and What You Can Learn
I don’t easily fall for ads or grab products because of marketing tricks. Okay,...
4 Phishing Email Examples Even I Could Fall For (& How...
Last year, I received an email from my “bank” alerting me to suspicious activity...
Global Digital Payments Market Set for Substantial Growth...
In the ever-evolving landscape of global commerce, online payments continue to shape...
Debarshi Pandit departs from Sky
Pandit has worked throughout his career to prove diversity can drive commercial...
Dentsu expects organic growth of 1% in 2024 after challenging...
Overall organic revenue for Dentsu in 2024 was lacklustre, with the agency largely...