Marketings

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Specsavers launches misheard lyrics radio ad with Rick Astley

Specsavers launches misheard lyrics radio ad with Rick...

The 60-second spot was created by Golin and produced by Specsavers Creative.

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Cadbury Creme Egg brings back 'How do you eat yours' tagline

Cadbury Creme Egg brings back 'How do you eat yours' tagline

Campaign was created by VCCP.

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Digital advertising: the saviour of the linear TV downturn?

Digital advertising: the saviour of the linear TV downturn?

Broadcasters are trying to steer their business models towards digital ad revenues...

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Coca-Cola partners with Time Out on 'Foodmarks' campaign

Coca-Cola partners with Time Out on 'Foodmarks' campaign

Campaign was developed and executed by WPP’s Open X and led by Ogilvy.

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Unveiling the Secrets of Brand Mastery

Unveiling the Secrets of Brand Mastery

On your journey of brand building, the foundation is your brand story. It's more...

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How Luxury Brands Market and What You Can Learn

How Luxury Brands Market and What You Can Learn

I don’t easily fall for ads or grab products because of marketing tricks. Okay,...

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4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)

4 Phishing Email Examples Even I Could Fall For (& How...

Last year, I received an email from my “bank” alerting me to suspicious activity...

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Global Digital Payments Market Set for Substantial Growth by 2030

Global Digital Payments Market Set for Substantial Growth...

In the ever-evolving landscape of global commerce, online payments continue to shape...

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Debarshi Pandit departs from Sky

Debarshi Pandit departs from Sky

Pandit has worked throughout his career to prove diversity can drive commercial...

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Dentsu expects organic growth of 1% in 2024 after challenging 2023

Dentsu expects organic growth of 1% in 2024 after challenging...

Overall organic revenue for Dentsu in 2024 was lacklustre, with the agency largely...