Marketings

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British Airways Holidays turns to comedy in campaign by Uncommon Creative Studio

British Airways Holidays turns to comedy in campaign by...

The campaign rests on research that found half of Brits have worked on holiday.

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Kelly Williams on ITVX: ‘You have to cannibalise yourself or other people will do it to you’

Kelly Williams on ITVX: ‘You have to cannibalise yourself...

Ad sales team is offering 'ITV’s first ever fully convergent buy' across linear...

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Culture secretary recommends govt abandons Channel 4 sale

Culture secretary recommends govt abandons Channel 4 sale

Michelle Donelan has urged the Prime Minister to scrap plans to sell the broadcaster.

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Domain Authority vs Topical Authority

Domain Authority vs Topical Authority

Domain authority and topical authority are two key ranking factors that determine...

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What Is A Good Conversion Rate For Google Ads?

What Is A Good Conversion Rate For Google Ads?

A good conversion rate for Google Ads depends on a variety of factors, including...

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The Power of Customer Advocacy (and Why You’re The Best One to Wield It)

The Power of Customer Advocacy (and Why You’re The Best...

What is customer advocacy? What does it mean for your business? Why are you in the...

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What Are Content Managers, and How Do You Become One?

What Are Content Managers, and How Do You Become One?

Content managers build a company’s content strategy, create targeted and relevant...

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The Ultimate Guide to Content Distribution

The Ultimate Guide to Content Distribution

Year after year, hundreds of marketers report increased efforts and spending on...

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Compare the Market Introduces New Family Member

Compare the Market Introduces New Family Member

Compare the Market has introduced a new character, the wombat, to it’s famous meerkat...

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Weight Loss Brand Weight Watchers New ‘Return’ Campaign

Weight Loss Brand Weight Watchers New ‘Return’ Campaign

As with lots of weight loss and fitness brands, Weight Watchers have launched a...