McCann Worldgroup CEO Daryl Lee: Creative shouldn’t cede attribution and measurement of brand performance to media agencies

A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.

AbJimroe AbJimroe
Sep 7, 2023 - 21:04
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McCann Worldgroup CEO Daryl Lee: Creative shouldn’t cede attribution and measurement of brand performance to media agencies

A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.

by Robert Sawatzky

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