Web3: the five things I wish I knew before taking our first brand into the metaverse
This article isn't an opportunity to argue the benefits of Web3 for our brands. It’s an opportunity to share our exploration and failures.
Kass
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This article isn't an opportunity to argue the benefits of Web3 for our brands. It’s an opportunity to share our exploration and failures.
by Matt Henry
Last year, AMV BBDO set out on a journey to understand what Web3 might offer to its brands (Getty Images)
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