Web3: the five things I wish I knew before taking our first brand into the metaverse

This article isn't an opportunity to argue the benefits of Web3 for our brands. It’s an opportunity to share our exploration and failures.

Kass Kass
Mar 24, 2022 - 21:04
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Web3: the five things I wish I knew before taking our first brand into the metaverse

This article isn't an opportunity to argue the benefits of Web3 for our brands. It’s an opportunity to share our exploration and failures.

by Matt Henry

A human hand touches a web3 butterfly (Getty Images) Last year, AMV BBDO set out on a journey to understand what Web3 might offer to its brands (Getty Images)

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