NAACP Image Awards airs on BET and consumer packaged goods marketers speak at CAGNY: The Week Ahead

Marketing and media events to watch in the week ahead.

Feb 21, 2022 - 21:01

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NAACP Image Awards airs on BET and consumer packaged goods marketers speak at CAGNY: The Week Ahead

Feb. 21

Presidents’ Day is typically a time of retail promotion, particularly in apparel and home goods. Some 46% of consumers plan to shop Presidents’ Day sales, according to a recent survey from Numerator, which found that half of Gen Z customers expect to spend on the holiday.

“America’s Got Talent” spin-off “America’s Got Talent: Extreme,” hosted by Terry Crews, premieres tonight at 8 p.m. ET on NBC. In a promo video, Executive Producer Simon Cowell promises “crazy acts, stunts, explosions.”

Feb. 22

Executives from some of the nation’s largest consumer packaged good marketers speak at the Consumer Analysts Group of New York’s annual conference, which begins today and runs through Friday. Normally held in Boca Raton, Florida, the event is virtual this year and includes presentations from General Mills, Kraft Heinz and Procter & Gamble.

Macy’s will report fourth-quarter earnings. The department store chain has been under pressure by activist investors to separate its e-commerce business. For its third quarter, Macy’s saw same-store sales rise 37% over the year-earlier period and counted 4.4 million new customers for the period.

Feb. 23

Allbirds will report fourth-quarter earnings. After going public last year, the sustainably-minded footwear brand has been boosting its marketing in order to grow its customer base. In the third quarter, Allbirds said marketing expenses totalled $12.8 million, a 6% rise from the year-earlier period, representing 20% of revenue.

Analysts are optimistic that steady sales of burgers and the recent acquisition of the Del Taco chain will drive positive trends for Jack in the Box, which reports its fiscal first-quarter financial results. The chain has trailed McDonald’s’ pace of same-store sales only slightly in 2021, while growing at a faster rate than rivals Wendy’s, Burger King and Taco Bell. Jack in the Box is among several fast-food brands currently shopping for a new creative agency.

Feb. 24

NBC reboots Dick Wolf’s “Law & Order” at 8 p.m. ET tonight. To promote the return of the iconic series, the network is giving away 100 “Dun Dun” buttons; enter to win one here.