See LeBron James in electric Hummer ad—with a bunch of crabs
The basketball star plugs the GMC Hummer EV Edition 1 pickup in ad debuting during NBA All-Star Game and as EV marketing battles intensify.
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The ad promotes the General Motors-owned brand’s “CrabWalk” feature that allows all four wheels to turn at the same angle, allowing the vehicle to move diagonally like a crab.
The vehicle recently went on sale for about $112,000. GMC is also producing an electric Hummer SUV and is touting the models together as “the world’s first all-electric supertrucks.”
But the electric pickup market is about to get really competitive, with Ford last year revealing the F-150 Lightning (an EV version of the nation’s top-selling pickup) and Stellantis-owned Ram planning an electric version. GM’s Chevrolet brand is also coming out with the Silverado EV in 2023 that it promoted with a Super Bowl ad remaking the opening scene of HBO’s “The Sopranos.”
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