'No way we could shoot this for real': behind the scenes of the 'Deflatables' campaign

Executive creative director Adam Bodfish explains how McCann Birmingham blended AI and human creativity to craft Thomas Cook and the Marine Conservation Society's impactful environmental campaign.

Troov Troov
Aug 22, 2024 - 21:03
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'No way we could shoot this for real': behind the scenes of the 'Deflatables' campaign

Executive creative director Adam Bodfish explains how McCann Birmingham blended AI and human creativity to craft Thomas Cook and the Marine Conservation Society's impactful environmental campaign.

by Adam Bodfish

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