OMG first agency group to give clients access to Tesco retail media insights
OMG said access to data from Tesco's 20 million-plus Clubcard members will enable better spending, activation and optimisation for clients wishing to target retail media.
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OMG said access to data from Tesco's 20 million-plus Clubcard members will enable better spending, activation and optimisation for clients wishing to target retail media.
by Coral Cripps
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