Pepsi, IHOP introduce limited-edition maple syrup cola
Adding to a stack of creative brand collaborations, PepsiCo and IHOP have teamed up.
KickT
0
27
“We are thrilled to partner with Pepsi to have some fun and create a moment for our guests to bring home an additional source of happiness with this limited-edition Pepsi Maple Syrup Cola,” Kieran Donahue, chief marketing officer, IHOP, said in a release.
The collaboration is directly from Pepsi and IHOP, with PepsiCo Design supporting creative, and Acceleration Community of Companies supporting PR and communications.
The launch will be supported through the social media channels of Pepsi and IHOP, including paid placements on Twitter, according to a PepsiCo spokesperson. The brands did not disclose how much they are spending on the project.
