Edelman appoints new U.S. creative and strategy chiefs
Vets Jordan Atlas and Melle Hock promoted to new roles and will for a creative and strategic leadership unit
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“Jordan is an amazing leader whose body of work demonstrates his leadership and belief in ideas that earn their way into culture, and impact society,” said Global Chief Creative Officer Judy John in a statement. “He is the complete package of creativity, optimism, ambition and humanity that inspires everyone around him.”
Hock has built Edelman’s strategy team across its Unilever business and drove ideas such as Dove’s backing of the Oscar-winning short film “Hair Love,” as well as campaigns tackling toxic social media culture around girls, “Naked Truth” and “Selfie Talk.” She’s also worked on other major accounts including, Samsung, eBay, Microsoft, EPC and Church & Dwight.
Read: Oscar-winning film backed by Dove inspired product line
