Princess Cruises to up focus on home-based agents in 2025

Princess Cruises plans to concentrate its UK ship visit programme on homeworkers and those new to selling the line this year, its sales chief has said.

Hayley Moore, Princess Cruises sales director for UK & Europe, said: “We’re taking a real focus on homeworkers and agents that are new to Princess who have not been on board yet, alongside trusted agents that do sell Princess as it is important to keep getting them back in touch with the product.”

The line’s ship visit programme in 2025 will include seven ship visits in UK ports and three in Ireland, in addition to bringing back family visit days for agents.

This comes after Princess Cruises has “bolstered” its sales team with two new additions and has seen “exponential growth” in certain accounts with large homeworking networks, Moore explained.

Moore identified key sales trends in long-haul travel and booking further in advance which have been emerging in recent months.

She added: “Post-Covid, people are ready to travel again and to fly and we’re seeing not only an increase in fly cruises, but long-haul destinations.

“It’s a great opportunity for agents with people wanting to go further and being happy to book further out.”

Moore highlighted 2026 itinerary sales were “performing phenomenally well” and stressed there was “no reason to wait for lates” because of its “Best Price Guarantee”.

This was launched last year to allow agents to assure clients they are booking the best price and will run until December 2025.

During wave, Princess Cruises introduced a low £50 deposit offer and its first physical prize incentive in four years with “an elevated prize haul” based on agent feedback.

The line launched its “Social Advent Calendar” before Christmas with more than 130 prizes including Ninja Air Fryers, which was complemented by the “Princess Pink Squad” on the road giving away pink envelopes with prizes to retail staff.

Moore said the incentive campaign had been “a double whammy” for the line, leading to “really high social reach and engagement” and bringing agents to the brand.

For 2025, she said: “We had such a big year last year in 2024, it’s hard to follow, but I hope that we continue to grow and really land the most important messages with our agents, which is the don’t wait for lates, because we don’t need to.”