Product Videos: 10 of the Best Promotional Product Videos Ever

The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one.

Jul 21, 2023 - 21:02

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Product Videos: 10 of the Best Promotional Product Videos Ever

The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one.

To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one.

What is a product video?

A product video explains and visually exhibits a product‘s tangible benefits. A lot of these videos emphasize a product’s unique features. Still, one thing differentiating a good product video is its ability to exhibit how it solves problems.

As a rule, remarkable product videos encompass the following:

Engaging dialogue and narration Long enough to fully explain the product and its benefits but short enough to keep the viewer's attention Professionalism, without being “stuffy.” Empathy and relatability

Product Videos for Marketing: Why They're Important

Audiences spend, on average, about 19 hours a week watching videos online, whether on platforms like YouTube, TikTok, Instagram, or Facebook. Astonishingly, people watch a billion videos a day on Pinterest.

So, it‘s safe to say audiences enjoy videos and find them engaging enough to spend long periods watching them. Video is an excellent way to capture your audience’s attention and excitingly showcase your product's uses.

Furthermore, product videos can explain a product in-depth and trigger emotions in a way a written product description can't.

How to Create Product Videos

Here are some tips and tricks for creating an outstanding product video.

1. Include context.

Show your product or service in use or solve a problem commonly faced by your audience. For example, paper towel company Bounty's Twitch-themed product video ad shows a group of gamers playing an intense video game.

When one of the gamers accidentally knocks over his drink with his computer mouse, he uses Bounty to quickly gather up the spill before it could damage his gaming equipment.

The video shows a scenario where a Bounty paper towel would be most helpful and how quickly the product can clean up the spill.

2. Don't just show your product — talk about it!

Videos showing a product looking photogenic against a pretty backdrop can be eye-catching, but they need to convey more about how the product works or what makes it unique.

When creating a product, go in-depth and talk about its unique features, the story behind it, or - at the very least - how to use it. The following product video types are excellent formats for a product show-and-tell:

Demos: Show the product in action as someone uses it. Tutorial: Demonstrate to your audience how to use the product. Explainer: Explain how a product works and tell the story of how it came to be.

3. Customize your video.

Include elements in your product video that ties it to your brand. You can do this by including the brand's logo or color scheme associated with the company.

Other elements can include using the same host, spokesperson, song, or motif in every video.

4. Keep your audience in mind.

Your product videos need to relate to your audience and their experiences. So, showcase your products in scenarios that apply to your target demographic.

For example, Glossier's makeup and skincare company motto is “We make products inspired by real life.”

To push this message, the company's product videos often come as “Get Ready with Me” videos (GRWM for short). The women in their videos wake up in the morning and show viewers how they apply Glossier products before starting their day.

5. Don't fearmonger.

Don‘t scare people into purchasing your product by making it seem like they’re missing out or something terrible could happen if they don‘t use it. Instead, focus on the benefits of your product and what it could add to a consumer’s life.

6. Have fun.

Inject some humor and personality into your product video. Doing so will make your video more exciting and showcase your brand's identity. It will also help your product stand out from competitors.

7. Include a call to action.

Viewers must know how, where, and when to buy your product. Include a call to action saying, “Buy today by calling ____.” For call-to-action examples, click here.

10 Promotional Product Videos That Make You Want to Buy

1. Microsoft Surface Pro 9 featuring Bri Hall

Microsoft collaborates with content creator, influencer, and artist Bri Hall to demonstrate the Surface Pro 9's features and uses.

In her TikTok video, Bri uses the Surface Pro to digitally draw herself as a superhero. Bri speaks to viewers casually, explaining how the product's lightweight and portable build allows her to draw wherever she wants and keep her work on hand.

It's easy and helpful to fold influencer marketing into your product videos. Influencers can introduce your product to their audience and show unique ways to use it.

In the case above, Bri shows artists how the Microsft Surface Pro 9 can be an artistic tool.

2. Smashbox Always On Liquid Lipstick featuring Champagne Becca

In a product video for its Always On liquid lipstick, makeup company Smashbox collaborated with TikTok content creator Champagne Becca. In the video, Becca shows how the product stays on after eating a burger.

If you've ever worn lipstick, then you know keeping your lipstick after eating anything is a nearly impossible task. Smashbox knows its audience and the common problem they deal with, resulting in a helpful and relatable product video.

@champagnebecca

Replying to @Arianna can’t complain once it’s burger approved ✅ @Smashbox Cosmetics @Ulta Beauty ultamusthaves summerproofmakeup longwear sbxambassador beautytok