Query Refinements: How Google Helps Users Find Products Faster via @sejournal, @Kevin_Indig

Learn more about query refinements in shopping SERPs. Gain insights into how e-commerce sites can use query refinements to improve user experience and increase sales. The post Query Refinements: How Google Helps Users Find Products Faster appeared first on...

MikeTyes MikeTyes
Aug 6, 2024 - 21:04
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Query Refinements: How Google Helps Users Find Products Faster via @sejournal, @Kevin_Indig

Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main results for shopping queries in e-commerce shifts. The result is a marketplace that looks more like Amazon than web search results.

SERP features and query refinements play a big role in this transition. They direct users from unrefined searches to finding products as quickly as possible, having an outsized impact on clicks and revenue.

In this deep dive, I analyzed +28,000 shopping SERPs to understand how query refinements work and how e-commerce sites can use them.

It’s a bit early for shopping season, but I’m writing a lot of e-commerce because most shops need some time to make changes on their site (especially the big ones). So, if you want a fruitful 2024, now is the time to get the work on the roadmap.

This piece builds on two analyses I’ve published previously:

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