Real Estate Link Building: 7 Proven Strategies for 2025

Are you struggling to attract new customers for your real estate business despite having an attractive, well-maintained website? It’s probably time to work from the outside.

Yes. Real estate link building is the push your website needs to bring you new customers.

But WAIT. Not all backlinks are equal. Choosing the wrong sort of links can wreak havoc on your website.

You need to build high-quality, relevant backlinks to showcase your online presence to potential buyers and convince them to choose you over your competitors. As a result, your business ROI will skyrocket.

Need Proof?

One of our real estate clients, Property Finder, is witnessing over 1.2 million average monthly visitors with 4000+ relevant websites linking back to them.

In this write-up, let’s discuss everything about real estate link building one step at a time. In the end, you will be equipped with the best strategies to drive positive results for your website.

Let’s get started. Come on in.

Why Real Estate Link Building Matters

Going forward, understanding the specific reasons behind real estate link building can help you build a robust strategy that aligns with your business goals. 

Here’s why link building for real estate websites is a must. 

Competitive Edge

Standing out in a competitive industry like real estate can be pretty challenging. You need to strengthen your online presence to appear in front of potential buyers before your competitors. Link building helps boost your online visibility for real estate-focused searches.

Stronger Local Presence

Given the hyper-local nature of real estate businesses, local SEO is indispensable for your real estate brand to be easily visible to the local audience. By building local backlinks, you drive more local visitors to your website.

Increased Conversions & ROI

Link building helps you secure higher rankings and appear on Google’s first page. Attracting more visitors and converting them into leads can boost your business ROI significantly.

Top Real Estate Link Building Strategies for 2025

Here’s a look at the strategies you can implement when investing in link building for real estate

1. Create Link-Worthy Content

If you want others to link back to your site, you need to give them a reason to do so. That’s why creating and featuring link-worthy content on your website is paramount. In fact, that’s what the famous skyscraper technique advocates. 

Take Property Finder, for example. From having less than 3500 referring domains in July 2024, they have 4000+ websites referring to them now.

You can see such results for your website too. 

Craft resources so valuable and engaging that other real estate blogs and websites can’t resist sharing them with their audience.

These linkable assets can be anything, including ultimate guides addressing real estate problems faced by customers, infographics, charts or videos educating your audience and whitepapers or other data-driven reports related to the real estate sector.

2. Watch Your Competitors’ Backlinks

Keeping an eye on your competitors is more than necessary in an aggressively competitive space like real estate. 

As for link building, analyzing your competitors’ backlink profiles can reveal untapped opportunities for your website.

If an external website gives your competitor a backlink, they can potentially link back to your site as well. That’s the point. 

You can use tools like Ahrefs or Semrush to analyze your competitors’ link profiles.

Remember, competitor analysis isn’t just about reverse-engineering what your business rivals are doing. It’s more about learning from their successes and failures to create your own winning link building strategy.

3. Reach Out to Real Estate Bloggers

You can earn powerful backlinks to your real estate website by connecting with influential bloggers in your niche. That’s where blogger outreach comes into play.

The outreach process, including narrowing down relevant websites to accommodate your backlinks, crafting personalized outreach emails can be time-consuming.

But remember, high-quality backlinks from authoritative blogs not only boost your SEO but also drive qualified referral traffic your way.

And the best part? These visitors are more likely to convert.

Want to do blogger outreach without breaking a sweat? Stan Ventures can help. With a team of 200+ outreach specialists and a 100% manual outreach process, we ensure your real estate website gets backlinks from relevant, high-authority sites.

4. Write Helpful Guest Posts

Writing guest articles for websites featuring real estate content is a good way to earn backlinks from high-DA sites.

In fact, For Property Finder, their best performing backlinks are from high DR sites. 

Create high-quality content that’s helpful and relevant to the audience of the host website. Share actionable tips, insights or unique perspectives that showcase your real estate expertise.

Make sure your backlink is placed contextually in the content using the most relevant anchor text.

Need a helping hand writing guest posts while you handle your core real estate business operations? 

At Stan Ventures, we have 100+ content specialists to create guest post content reflecting your industry expertise. Plus, with a vast inventory of 25,000+ curated guest blogging sites, we can help you get contextual link placements on sites you approve.

5. Acquire Niche Edit Backlinks

What if I told you you have a shortcut to earn relevant backlinks ethically? That’s niche edits.

Instead of creating new content, niche edits involve including your backlink in existing, relevant content on high-authority sites.

Niche edit links start working instantly since the content is already live and indexed by search engines.

Securing the right niche edit opportunities is key to unlocking the benefits of these links for your website.

With Stan Ventures’ Niche Edit Services, you can secure backlink placements on real estate blogs with a minimum of 1,000 organic visitors per month. This ensures you not only boost your SEO but also drive qualified traffic to your real estate website.

6. Build Local Backlinks 

As I mentioned earlier, your real estate business success depends on your local presence. Local link building helps you connect with your target audience in specific geographic locations while boosting your authority among local communities.

Consider building backlinks from local citation sites to position your website as a local authority. 

For example, look at the choice of backlink anchor texts for Property Finder. They have a significant number of backlinks from local sites featuring content in the regional language. 

List your business on local directories like Yelp, Zillow, and other area-specific directories to earn local backlinks.

Additionally, you can earn local backlinks by sponsoring local events or supporting local communities.

7. Leverage Brand Partnerships

Industry partnerships and collaborations can open doors to new link building opportunities for your real estate website.

Use your partnership with other real estate businesses and related businesses such as interior designers, packing and moving companies and more to acquire relevant backlinks.

If you choose to exchange links with these brands, ensure that you make limited yet powerful link exchanges. 

If Google detects an abnormal spike in link exchange, it will penalize your site and bring down your rankings. These search engine penalties can have a negative impact on your online visibility and affect your traffic rate, conversions and ROI.

To wrap up, leveraging the right real estate link building strategies is key to boosting your websites online visibility, attracting more customers and skyrocketing your ROI.

Want a customized real estate link building strategy for your brand? Book a free link building consultation with our experts.