RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text
Category will encourage ad industry to write image descriptions for the visually impaired.
![RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text](https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-19-Jun-2024-03-01-PM-2935.jpg)
Category will encourage ad industry to write image descriptions for the visually impaired.
by Will Green
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-19-Jun-2024-03-01-PM-2935.jpg)
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