SC Johnson keeps global media account with Omnicom following review that included WPP
Global media review ran alongside creative review, where SC Johnson consolidated with WPP.
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Spokespeople for Omnicom and WPP declined to comment on the media review. An SC Johnson spokesman reiterated an email response from yesterday to a query on the creative portion of the review: “SC Johnson does not comment on the status or scope of its business partnerships.”
The privately owned company doesn’t disclose ad spending, but Ad Age Datacenter estimates SC Johnson’s worldwide spending is in the range of $1 billion. The company's brands include Windex, Ziploc, Glade, Drano, Pledge, Scrubbing Bubbles, Raid, Stem, Method, Mrs. Meyer’s and Babyganics.
