Serious problems don’t always need serious answers
Ads for sensitive topics are so often characterised by a predictably sober tone but it's possible for brands to use humour to stand out while not undermining their message, says the Grey London chief strategy officer.
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Ads for sensitive topics are so often characterised by a predictably sober tone but it's possible for brands to use humour to stand out while not undermining their message, says the Grey London chief strategy officer.
by Tarek Sioufi
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