Serious problems don’t always need serious answers
Ads for sensitive topics are so often characterised by a predictably sober tone but it's possible for brands to use humour to stand out while not undermining their message, says the Grey London chief strategy officer.
Koichiko
0
60
Ads for sensitive topics are so often characterised by a predictably sober tone but it's possible for brands to use humour to stand out while not undermining their message, says the Grey London chief strategy officer.
by Tarek Sioufi
Sign in to continue
Register
Limited free articles a month Free email bulletinsSubscribe to The Knowledge
To receive full access to Campaign's content including:
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work Regular data-led insight reports from Campaign AI, our business intelligence tool
_1.png)
![Do Consumers Actually Shop Directly on Social Media Platforms [New Data]](https://blog.hubspot.com/hubfs/do-consumers-shop-directly-on-social-media.jpg#keepProtocol)
