Serious problems don’t always need serious answers

Ads for sensitive topics are so often characterised by a predictably sober tone but it's possible for brands to use humour to stand out while not undermining their message, says the Grey London chief strategy officer.

Koichiko Koichiko
Jul 18, 2024 - 21:04
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Serious problems don’t always need serious answers

Ads for sensitive topics are so often characterised by a predictably sober tone but it's possible for brands to use humour to stand out while not undermining their message, says the Grey London chief strategy officer.

by Tarek Sioufi

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