'Soft nostalgia', 'middle of the pack', 'copy magic': creatives react to John Lewis' Christmas ad

Creatives including Hermeti Balarin, Laura Rogers and David Wigglesworth give their reviews of John Lewis' 2025 Christmas ad 'Where love lives'.

Troov Troov
Nov 6, 2025 - 15:38
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'Soft nostalgia', 'middle of the pack', 'copy magic': creatives react to John Lewis' Christmas ad

Creatives including Hermeti Balarin, Laura Rogers and David Wigglesworth give their reviews of John Lewis' 2025 Christmas ad 'Where love lives'.

by Charlotte Rawlings

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