Super Bowl 2023 commercials and the brands buying them
Bookmark this page to keep up with every spot in the game as it is confirmed, complete with details on the agencies, creative and where it will run in the game.
MikeTyes
DraftKings, Molson Coors and a campaign for Jesus will air in the game
Super Bowl ad plans are starting to take shape, with brands including DraftKings and Molson Coors announcing their Big Game ad buys.
Fox, which will air the game on Feb. 12, 2023, announced in September that it was nearly sold out of commercial inventory in the game. Some brands are spending as much as $7 million for a 30-second spot, but those that invested in major sponsorships across Fox’s portfolio paid closer to the low- and mid-$6 million price tags, consistent with the 2022 game on NBC, according to people familiar with negotiations.
The biggest change to the 2023 Super Bowl ad game so far is the decision by Anheuser-Busch InBev to give up its exclusive sponsorship rights. This opens up the game to other beer brands that have historically been unable to buy commercial time in the game, including Molson Coors, which quickly announced it would air an ad in the game.
Ad Age’s definition of a Super Bowl commercial includes all national spots between the coin toss and end of play.
Bookmark this page to keep up with every spot in the game as it is confirmed, complete with details on the agencies, creative and where it will run in the game. Find all of our Super Bowl ad coverage in one place with our Super Bowl Special Report.
To go inside the 2023 Super Bowl commercials and hear from those behind the creative, RSVP for Ad Age’s Super Bowl Event on Feb. 7.
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Lerma/
Buy: DraftKings will return to the Super Bowl with its third consecutive ad. It will air one 30-second commercial.
Creative: The spot will star comedian Kevin Hart, who has appeared in other DraftKings ads.
Agency: In-house, HartBeat
Miscellaneous
The Servant Christian Foundation
Buy: The Servant Christian Foundation will make its Super Bowl debut with one 30-second and one 60-second ad.
Creative: The “He Gets Us” campaign, which launched last year to rebrand Jesus, will come to the game. “The ‘He Gets Us’ Super Bowl spots will explore how the teachings and example of Jesus demonstrate that radical love, generosity, and kindness have the power to change the world,” Jon Lee, a principal at Lerma/ said in a statement.
Agencies: Lerma/, Haven
Illustration by Ad Age. Web production by Corey Holmes.
