The Economist targets younger audience with OOH campaign
Campaign includes new tagline 'Independent journalism for independent thinking'.
![The Economist targets younger audience with OOH campaign](https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-28-Feb-2024-10-08-AM-6726.jpg)
Campaign includes new tagline 'Independent journalism for independent thinking'.
by Marianne Calnan
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-28-Feb-2024-10-08-AM-6726.jpg)
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