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AbJimroe
Beyond ‘The Slap’: Oscars advertising by the numbers
If you’re sick of hearing about a certain slap at the Oscars, well, let’s instead take a moment to think about the annual ceremony’s impact as an ad-supported pop-cultural tentpole TV event. Here, courtesy of iSpot.tv, are some essential stats about this year’s big show:
• The 94th Academy Awards telecast on ABC had 42 minutes of advertising from 48 brands and 72 unique spots.
• The telecast delivered 778 million TV ad impressions—amounting to 9.2% of advertising share of voice (SOV) among all new (non-rerun) broadcasts across all of TV on Sunday.
• The five most-seen advertisers during the Oscars (by impressions SOV, not counting show promos from ABC):
1. Verizon (9.6%)
2. Hulu (8.4%)
3. Crypto.com (4.9%)
4. Disney+ (3.6%)
5. Snapchat (2.5%)
(ABC parent Walt Disney Co. owns Disney+ and owns a controlling interest in Hulu.)
• The top five industry categories that were advertised during the Oscars (by impressions SOV):
1. Streaming services (18.0%)
2. Wireless (9.6%)
3. Consumer software & apps (6.1%)
4. Investment services (4.9%)
5. Automakers (4.7%)
