The Lux Collective appoints new head of sales and marketing

Global hospitality group The Lux Collective has appointed Andrea Hind as head of sales and marketing for the UK, Ireland, Scandinavia and North America markets.

Hind joins the company with more than 15 years’ experience in the travel industry having worked in the tour operator, luxury hotel and destination representation sectors.

She most recently worked as director of leisure sales for the UK and Ireland at Viceroy Hotel Group.

The Lux Collective currently manages and operates 18 resorts and hotels in Mauritius, the Maldives, Réunion Island, China and Tanzania, with 11 more properties in the development pipeline across Asia and the Middle East.

Hind will be responsible for elevating the group’s positioning by strengthening relations with key trade partners, developing impactful sales and marketing plans, and focusing on awareness-driving strategies in line with the group’s global expansion plans.

A statement from The Lux Collective said Hind brought “a network of strong and cemented trade relationships within the travel industry and a passion and enthusiasm to showcase The Lux Collective”.

Veronique Berthier, vice president of sales and marketing for Europe, said: “With strong experience of the luxury travel landscape and requirements of this role, Andrea has in-depth knowledge of the market and has established long-standing relations with our partners and industry friends.

“Our new UK team including Andrea and Victoria [Wake], senior sales and marketing manager, will be pivotal in driving our award-winning brands forward in the luxury travel segment as The Lux Collective expands its global footprint with a development pipeline which spans Asia and Middle East.”