The rise of the #Gentleminions

An enterprising business would have tapped into this phenomenon by deploying a reactive experiential strategy, running suit-only screenings of Rise of Gru, complete with other gentlemanly and immersive experience touchpoints.

The rise of the #Gentleminions

An enterprising business would have tapped into this phenomenon by deploying a reactive experiential strategy, running suit-only screenings of Rise of Gru, complete with other gentlemanly and immersive experience touchpoints.

by Ruby Ktori

 rise of gru trailer (Universal Pictures)

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