The top 5 creative campaigns you need to know about right now
World Cup warm-ups, heavy metal for picky eaters and a singing boy band poster.
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1. Apple TV+: Ted Lasso
Agency: TBWA\Media Arts Lab
For American advertisers hoping to capitalize on World Cup fever, what's a more suitable choice than Ted Lasso? Jason Sudeikis, who portrays the fictional soccer coach, popped up in McDonald’s World Cup ad this week. Then, mysterious billboards appeared in the hometowns of all the players (and the coach) on the U.S. Men’s National Soccer Team, featuring letters written in the voice of Lasso himself. Apple TV+, which broadcasts "Ted Lasso," was eventually revealed to be behind the campaign after it went viral on social media. Though some critics pointed out that long copy is unsuitable for billboards, that misses the point: this is outdoor that translates into social media gold.
