The Very Best Toilet Paper (But Seriously)

To kick off the new year, let’s talk about toilet paper, something that can actually make a surprising impact. When our kids were little, our family discovered Who Gives A Crap’s sustainable toilet paper (and cheeky branding) and we never looked back. You might not think there’s a huge difference between toilet papers, but here’s what makes it SO MUCH BETTER (plus, a discount code)…

Here’s the backstory: After learning that 2.4 billion people didn’t have access to a safe toilet at home, three friends decided to create a toilet paper company that would donate 50% of profits towards building toilets and funding Water, Sanitation, and Hygiene (WASH) Initiatives all around the world. In 2012, Who Gives A Crap was born.

What originally started as a crowdfunded campaign has now evolved into an international movement. To date, Who Gives A Crap has donated $10.8 million AUD to non-profit partners and has become B Corp Certified for social and environmental impact. Incredible, right?

One of Anton’s chores is to unpack and organize our paper goods and, unlike most chores, he actually enjoys it. We like that the premium bamboo rolls are biodegradable and made from 100% bamboo (which is a quick-growing grass) instead of from trees. (Did you know that every day 1 million trees are cut down to make conventional toilet paper?!) The recycled toilet paper rolls are forest-friendly, too.

All products — from their well-designed toilet paper to bamboo paper towels to reusable Dream Cloths — are made from either 100% recycled office paper or bamboo. Reducing deforestation has always been a big company value. So far, by making their products from sustainable materials, they’ve helped prevent the equivalent of over 8.3 million square meters of forest from being cleared.

One of the more awkward parts of living in New York City is walking down the street with a giant pack of toilet paper. (Don’t mind me, handsome passerby!) So, I love that the Who Gives A Crap subscription makes sure boxes of toilet paper arrive every couple months so our house is all stocked up. Bonus: they use carbon neutral shipping on all orders.

And thanks to their fun, graphic, recyclable wrapping paper, our toilet paper rolls are no longer eyesores on the counter. (We actually choose to keep them out on display.) Who Gives A Crap is a product we feel so, so good about buying and supporting.

If you’d like to try Who Gives A Crap, get 20% off your first subscription with code CUPOFJO20. Good through April 30th. If you prefer to make a single order, get $10 off your first one-time order with code CUPOFJO (minimum spend of $47). See all their products here — this is the toilet paper we love and use!

(Photos by Christine Han for Cup of Jo. This post is sponsored by Who Gives A Crap, a brand whose products and mission we love. Thanks for supporting the brands that help keep Cup of Jo running.)