The video content Allbirds customers flock to, plus the latest on Peloton, Chewy and Roku: Datacenter Weekly
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What Allbirds customers are watching online
Social video measurement and analytics platform Tubular just completed a study of the video-consumption habits of consumers of various direct-to-consumer brands, and has shared the data with Datacenter Weekly first. Here’s the intel they have on Allbirds, the trendy sustainable footwear and apparel company:
• Allbirds customers are more likely than average consumers to watch sports content related to college basketball, rowing and horse racing.
• Allbirds customers are more likely than average consumers to watch health and wellness content related to anti-aging.
• Allbird customers are more likely than average consumers to watch travel content related to heritage sites, South America and spas.
With that information, you can kind of picture an Allbirds customer, can’t you?
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