This Tokyo hotel offers total privacy and tranquillity in Japan’s 24-hour megacity
You’ll never have to see another guest at the authentically Japanese boutique Fufu Tokyo Ginza, which offers an onsen with every room and individual dining booths, says Helen Coffey
Clean design, hot spring-fed en suites and discreet, top-tier service abound in this all-suite urban oasis
Location
This is Japanese brand Fufu’s first ever city hotel – its high-end resorts are usually found amid quiet countryside or remote beaches – and the location is smack-bang in Tokyo’s fashionable Ginza district. Here, it comfortably rubs shoulders with upscale boutiques, flagship designer shops and bougie cocktail bars; the hotel itself neighbours Harry Winston, the legendary jeweller.
It’s super convenient for public transport too, just a couple of minutes’ walk from Ginza-itchome station to pick up the Yurakucho Line, and 10 minutes’ walk from the sprawling Tokyo Station. The Imperial Palace is also within striking distance. Just be aware: the entrance is unobtrusive and tucked away down a side street (a reflection, perhaps, of the hotel’s wider “too sophisticated to be obvious” ethos).
From Narita International Airport, it’s just under an hour via cab; 1h 15m by public transport via the Skyliner, changing at Nippori station for the Yamanote or Keihin-Tohoku Line; or 1h 40m by direct airport bus.
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The vibe
Quiet, elegant and discreet. Everything in this 34-suite hotel is set up so that you rarely, if ever, encounter another guest. All is peaceful, all is calm, from the warm, low lighting and deceptively simple (yet incredibly considered) design to the barely perceptible background music and hushed tones of softly spoken staff.

Privacy is everything here, with intentional layout choices to ensure you can remain constantly sequestered. Check-in is done in private booths; breakfast is served in individual dining rooms; the sushi restaurant, where guests sit on one long bench, is shielded by modesty screens between each party.
This is also a delightfully authentic Japanese brand, not a foreign import designed for Western tastes, so expect traditional greetings and customs – remember, shoes off, slippers on, the second you get in your room, and bow thanks where necessary.
The service
Because most guests are Japanese, some staff do have a more tentative grasp of English than others – though bear with, and you’ll find they are uniformly helpful, polite and eager to fulfil any request. Service is, naturally, discreet and hushed rather than in your face, and all the better for it; the second you lose your bearings or need something, someone seems to appear as if by magic.
Part of this attentiveness does require organisation on the part of the guest – for example, the team asks you to let them know what time you’ll be breakfasting the night before.
If you really don’t fancy interacting with a human face to face, each room even has a dumbwaiter-style hatch in which staff can deliver or collect items without disturbing you.
Bed and bath
Every single one of the 34 rooms is actually a spacious suite, ranging from a Stylish Suite sleeping two to a large Fufu Luxury Premium Suite sleeping four, and includes its own private garden (more of a leafy, pimped-up balcony in some cases) and a private en suite onsen – essentially a giant, hot springs-fed bath supplied with mineral-rich water from the town of Atami. This is particularly welcome for prudish Westerners anxious about grappling with rules or enforced public nudity at communal baths.

The room itself is inspired by the simple elegance of a ryokan (traditional Japanese inn), with shoji screens and smoothly sliding doors that let the layout be partitioned into different rooms. Design is, primarily, clean, sophisticated and calming: butter-soft lighting, a palette of creams and taupes, high-spec, natural materials like wood and slate, and a couple of delicate flower arrangements offering a hint of softness.
Guests can slip into the Japanese pyjamas provided to relax and indulge in bespoke Organic toiletries crafted specially for the hotel to evoke the scent of a forest (these are also available to purchase at the in-house shop).
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Food and drink
Here, traditional Japanese fare is king. The biggest culture shock for Western guests more used to a European start to the day is breakfast: expect a hot, hearty, multi-course affair, comprised of gayuzen – a colourful array of seasonal dishes presented in tiered boxes, such as rolled omelette, grilled eel, and deep-fried tofu simmered in dashi broth – and koutojiru, a small hotpot, such as miso with sakura shrimp tofu fritters and chicken. And don’t forget the rice, cooked in a traditional pot, with its credentials and provenance proudly shared by staff as they serve it to you.

You’ll also be eating alone – every party enjoys the intimacy of their own private dining room, and staff vacate the room after serving each course (a welcome state of affairs when you’re ineptly attempting to spear bits of protein with unpracticed chopstick action).
The hotel’s sushi restaurant is a destination in its own right and well worth a visit if you want to experience some of the best in the city. A stellar feast of fresh, seasonal fish and seafood is expertly and lovingly sliced and diced in front of you, served one sensational piece at a time, by a chef who wields his tools with all the precision of a brain surgeon. There’s also Ginza Gayu, where traditional Japanese seasonal dishes are served in all-private dining rooms.
Dietary requirements can be catered for, but guests are instructed to inform the hotel of any allergies or dietary restrictions when booking.
Facilities
Just past reception, a beautifully curated shop sells artisanal gifts and homeware; there’s also the tranquil roof terrace, where footbaths fed by hot springs are surrounded by foliage and drinks and snacks are gratis every day at happy hour.

Read more: This Tokyo hotel has rooms with some of the best views of the city
Accessibility
While none of the suites is fully accessible, wheelchairs are available in the hotel and can be brought into all rooms. Shower chairs and bedside step stools are also available.
Pet policy
Fufu Tokyo Ginza is strictly no pets.
Check-in/check-out
Check-in is from 3pm; check-out is at 11am. Early check-in from 2pm and late check-out until 12pm are available for an additional fee of JPY 13,200 (£60) per room, per hour.
Family-friendly?
Children and infants are welcome, with cots available to rent and nappy bins, bed rails, and other items provided on request, and even children’s kaiseki menus available. (Be warned, you won’t find any chicken nuggets here for fussy eaters.)
At a glance
Best thing: The private en suite onsen in every room.
Perfect for: Adventurous travellers looking for an authentic slice of Japanese luxury.
Not right for: Visitors looking for a Euro-centric experience at a familiar brand.
Instagram from: The tranquil roof terrace footbaths.
Address: 1 Chome-7-10 Ginza, Chuo City, Tokyo 104-0061, Japan
Phone: +81570-0117-22
Website: fufutokyo.jp/en/
Read more: I stayed in a luxury Japanese ryokan and it was the perfect antidote to a busy city break
Helen Coffey was a guest of Fufu Tokyo Ginza
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