Threads App Reaches 69 Million Users As Twitter Threatens Lawsuit via @sejournal, @kristileilani

Threads, an Instagram app for text-based messaging, has reached over 69 million users.

According to the number badges appearing on Instagram profiles, denoting when someone joined Threads, there are now over 69 million accounts on the Threads app.

Screenshot from Instagram, July 2023

Within less than 24 hours of launching Threads, Meta CEO Mark Zuckerberg announced that Threads had reached 30 million users.

Screenshot from Threads.net, July 2023

Twitter’s response to its competition was a letter threatening to sue Meta, insinuating that, amongst other things, Meta hired former Twitter employees who had access to trade secrets.

Competition is fine, cheating is not

— Elon Musk (@elonmusk) July 6, 2023

How To Get Threads

Users of the Instagram app for iOS can find a ticket to get Threads via the search bar for the name of the app and P92.

Screenshot from Instagram, July 2023

The ticket directs users to the App Store to download Threads.

The app also appears in the Google Play Store.

Screenshot from Threads.net, July 2023

The app uses Threads.net as a home to its download page and public profiles. Threads.com has been used since 2002 and is now home to a Slack alternative.

Hi, we're Threads. 👋 We've been kickin' it on this block for a while, and if you're new here, please note that we have no affiliation with any large social media company.

We are, however, replacing Slack for the modern teams of today. Check out more below: pic.twitter.com/h7eH4lW4L9

— threads (@Threads) July 3, 2023

Sign Up For Threads

Once you download the app, you can sign up for Threads using your Instagram username.

Screenshot from Threads, July 2023

Threads gives users the option to fill out their public profile and follow the same people as they do on Instagram during the signup process.

Inside The Threads App

Once inside the Threads app for iOS, I can see the latest posts on my home feed, search for new people to follow, and see my latest notifications.

Screenshot from Threads, July 2023

User profiles include a Threads and Replies tab.

Screenshot from Threads, July 2023

Verified Instagram accounts will also appear as verified on Threads.

Users can share Threads as Instagram Stories to help promote their new account to gain followers.

Screenshot from Threads/Instagram, July 2023

Privacy Concerns Surrounding The Threads App

Some users who downloaded the app became concerned with the app’s privacy disclaimers, which explain how a large amount of your data will be linked to your identity.

Screenshot from the App Store, July 2023

Amongst the privacy critics were Former Twitter CEO Jack Dorsey, who tweeted about the app’s private data needs.

All your Threads are belong to us https://t.co/FfrIcUng5O pic.twitter.com/V7xbMOfINt

— jack (@jack) July 4, 2023

With brief replies, Musk did his part to draw attention to tweets about Thread’s privacy notices.

Screenshot from Twitter, July 2023

This could be why Threads will not launch in the EU simultaneously with the US.

Aaron Mendes, CEO and co-founder of PrivacyHawk, commented on the privacy concerns:

“The Threads App is just disclosing all the same data they *might* collect in their primary apps, Instagram and Facebook. It doesn’t mean they collect it on every person. It depends on how you use the app and what you give them access to. But it is a reminder of the depth of data Meta collects on its users and that you are the product when you use any of their services.”

Who Is On Threads

With over 30 million users now on the Threads app, you’ll find everyone: celebrities, influencers, brands, and your favorite sources of SEO information.

Screenshots from Threads, July 2023

Threads App Pre-Launch Promotion

Instagram CEO Adam Mosseri and the official Instagram @creators account used broadcast channels to announce the upcoming launch to channel members.

According to a poll on Mosseri’s IG Updates channel, over 16k members planned to sign up for Threads this week. Almost 14k have followed the official @threadsapp account on Instagram.

Screenshot from Instagram, July 2023

In addition to the promotion through Instagram, Threads offered a pre-order promotion through the App Store that notified iOS users when Threads was available for download.

Influencers with early access reportedly received a guide on what to do leading up to the launch.

LEAKED: Meta's Early Access Guide Sent to Creators for It's Twitter-Killer App Threads https://t.co/Gwy0An7oHI pic.twitter.com/JzngAPiAeR

— Matt Navarra (@MattNavarra) July 5, 2023

Threads In 2019 – 2021

Interestingly, this isn’t Instagram’s first attempt at an app called Threads.

In 2019, Instagram introduced Threads as a camera-centric messaging app for sharing photos, videos, and status updates with a close circle of friends.

Today, Facebook is launching Threads from Instagram, a new camera-first messaging app that helps you stay connected to your close friends. Learn more here: https://t.co/oMgMiKMT6Y pic.twitter.com/GbQzctLu1t

— Instagram (@instagram) October 3, 2019

This version of Threads allowed users to have dedicated inboxes and notifications for their Instagram close friends list in a standalone app.

Screenshot from Internet Archives/App Store, July 2023

The app ultimately shuttered in 2021.

A Promising Twitter Alternative?

Stay tuned as we update this article with the latest information on the launch of Threads.

Featured image: Ascannio/Shutterstock