TikTok disputes report it is 'abandoning' live shopping expansion in Europe

The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year, and is focused on is UK offering in the wake of recent claims of staff unrest.

TikTok disputes report it is 'abandoning' live shopping expansion in Europe

The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year, and is focused on is UK offering in the wake of recent claims of staff unrest.

by Arvind Hickman

TikTok Shop UK's web page, which features videos of creators selling productsTikTok: said it is focusing on the rollout of its UK TikTok Shop platform

Sign in to continue

Register

Limited free articles a month Free email bulletins

Register Now

Get 30 days free access to Campaign and recieve:

Full access to campaignlive.co.uk Quarterly printed magazine Bulletins, podcasts and member-only content, such as School Reports 2022 Event discounts to Campaign conferences 

Start your free trial

Need to activate  your membership?