TikTok disputes report it is 'abandoning' live shopping expansion in Europe

The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year, and is focused on is UK offering in the wake of recent claims of staff unrest.

AbJimroe AbJimroe
Jul 5, 2022 - 21:03
0 29
TikTok disputes report it is 'abandoning' live shopping expansion in Europe

The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year, and is focused on is UK offering in the wake of recent claims of staff unrest.

by Arvind Hickman

TikTok Shop UK's web page, which features videos of creators selling productsTikTok: said it is focusing on the rollout of its UK TikTok Shop platform

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