Top 5 Video Marketing Challenges in 2022 [New Data]
Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy.
Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post. Read on to learn what marketers are dealing with and how to overcome them in your strategy. The top five video marketing challenges are: Let’s go more in-depth into each of these challenges and how you can address them if you also struggle with them. Marketers wear many hats and create multiple different types of content on multiple channels, so it makes sense that finding the time to balance everything can be a challenge. As a result, it’s no surprise that lacking time to create video content is the top reported challenge for video marketers. When it comes to a lack of time, they also note that the most consuming part is pre-production, which involves coming up with ideas, writing a transcript, casting, etc. One of the best ways to remedy a lack of time to create video content is to have an effective video strategy. A video strategy can be crucial to success for video marketers. Still, those who already leverage the format say that it is the second most challenging part of video marketing. If you’re hoping to overcome this challenge, the process for creating a video marketing strategy is similar to all others: identify your target audience, align with relevant stakeholders, create timelines and budgets, choose distribution channels, develop messaging, and decide on how you’ll track success. Marketers say that some additional factors to consider when creating your strategy are: A video marketing budget accounts for everything that goes into the video creation process, from storyboarding to promoting your videos to get a high ROI. If you’re having trouble coming up with a budget, here is how marketers often break down theirs: Our survey found the following tips from marketers when it comes to the video creation process: Some other ways to make the video creation process run more smoothly are to create a script and prepare your shot list, organize your studio ahead of time to ensure you have everything you need, and prep talent by giving them the script ahead of time. 29% of marketers say that a lack of content ideas is a significant marketing challenge. Here are some high-quality and effective content ideas if you’re struggling with the same issue: Consumers’ habits clearly show that video is a top-consumed and enjoyed media format. As a result, overcoming the common video marketing challenges will help you meet audience demand, generate engagement, and leave a lasting impression.Top Video Marketing Challenges in 2022
1. Lack of time to create video content.
2. Difficulty creating an effective video strategy.
3. Inadequate budget to create video content.
4. Difficulty with the video creation process (producing, filming, editing videos).
5. Lack of content ideas.
Consumers like watching videos, so meet them where they already are.
Originally published Jun 22, 2022 7:00:00 AM, updated June 22 2022