Tourist boards look to their national cuisine to gain a competitive advantage
Tourist boards look to their national cuisine to gain a competitive advantage – As the travel industry’s recovery starts to gather pace, many tourist boards are looking to differentiate themselves from rival destinations by focusing on their cuisine rather...
JimMin
Tourist boards look to their national cuisine to gain a competitive advantage –
As the travel industry’s recovery starts to gather pace, many tourist boards are looking to differentiate themselves from rival destinations by focusing on their cuisine rather than traditional natural hot spots, cities, or coastal locations. According to industry analysts, Destination Marketing Organizations (DMOs) for Turkey, Malta, and Indonesia have focused on their national cuisine to entice new tourists. Marketing campaigns have included glossy images and short videos covering traditional cooking methods to boost cultural appeal. The development of these marketing […]
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