Twitter improves brand safety parameters as ad revenue craters
New integrations with DoubleVerify and Integral Ad Science — initiated prior to Elon Musk’s takeover — allow brands to monitor the Tweets their ads run adjacent to.
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New integrations with DoubleVerify and Integral Ad Science — initiated prior to Elon Musk’s takeover — allow brands to monitor the Tweets their ads run adjacent to.
by Jessica Heygate
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