Twitter improves brand safety parameters as ad revenue craters

New integrations with DoubleVerify and Integral Ad Science — initiated prior to Elon Musk’s takeover — allow brands to monitor the Tweets their ads run adjacent to.

Lynk Lynk
Jan 26, 2023 - 21:04
0 9
Twitter improves brand safety parameters as ad revenue craters

New integrations with DoubleVerify and Integral Ad Science — initiated prior to Elon Musk’s takeover — allow brands to monitor the Tweets their ads run adjacent to.

by Jessica Heygate

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Register

Limited free articles a month Free email bulletins

Register Now

Become a member

From $116 a year

Full access to campaignlive.com Exclusive event discounts Plus lots more...

Choose a package

Need to activate  your membership?