Vikings Teach Danish Cyclists Why They Should Wear Helmets in This PSA

The Danes love their bikes, with the World Economic Forum claiming the city of Copenhagen to be the world's most cycle-friendly city in the world in 2018. Helmet wearing has never been a popular element of the activity, leading...

Vikings Teach Danish Cyclists Why They Should Wear Helmets in This PSA

The Danes love their bikes, with the World Economic Forum claiming the city of Copenhagen to be the world’s most cycle-friendly city in the world in 2018. Helmet wearing has never been a popular element of the activity, leading to many cycling fatalities each year in the country.