DIY SEO Vs. Professional SEO: What’s Best for Your Business?

Should you roll up your sleeves and handle SEO yourself, or hand it over to the pros and focus on your core business operations?

If that question has been on your mind lately, you’re not alone.

With SEO becoming increasingly complex and competitive, business owners like you are often caught choosing between the control of DIY SEO and the expertise of hiring a professional SEO provider.

In this blog, we’ll discuss what each of them has in store for you to help you decide what works best for your business.

What is the Difference Between DIY SEO and Professional SEO?

Before we delve into whether you need DIY SEO or professional SEO, let’s quickly brush up on the basics. Going forward, this understanding is essential for making the best choice for your business.

As the name suggests, Do-It-Yourself or DIY SEO marketing  involves managing all aspects of your website’s SEO on your own. This includes keyword research, content creation, link building, and technical SEO optimization.

DIY SEO requires a commitment to learning and staying updated with SEO trends.

On the other hand, with professional SEO, you outsource your SEO activities to certified SEO consultants or professional SEO agencies.

SEO professionals are typically backed by experience, advanced tools, and strategies to enhance your website’s visibility and rankings.

What are the Pros and Cons of DIY SEO?

Let’s begin the comparison with DIY SEO.

Pros:

Cons:

What are the Pros and Cons of  Professional SEO?

Now, let’s explore the two sides of professional SEO.

Pros:

Access to Experience and Expertise

When you opt for professional SEO services, you are actually not starting from scratch. That’s one of the benefits of hiring an SEO company.

A professional SEO team brings years of hands-on experience and expertise that can help you skip beginner mistakes and go straight to what works.

Time-Savvy

When you partner with the right SEO service provider, your project is in safe hands.

This way, you get more time to focus on your core business activities while your SEO provider handles everything, including SEO audits, content creation, on-page optimization, link building, technical SEO and more.

Access to Premium SEO Tools

Unlike DIY SEO, professional SEO gives you access to premium SEO tools without additional charges.

From Semrush to Ahrefs, agencies use powerful premium SEO tools that give deeper insights to boost your website’s SEO performance. With these tools, you can build data-backed personalized SEO strategies for your business.

Better Results

The end results are what matter the most in SEO.

With proven processes and tried-and-tested SEO strategies, professional SEO experts can often drive genuine SEO results, including increased traffic, higher rankings and more conversions, at a faster pace.

Cons (and How to Beat Them):

Cost

Many mediocre SEO agencies offer expensive pricing packages. Plus, hidden costs are a serpent underneath the flower. This can quickly drain the marketing budget and burn a hole in the pocket, especially for small and medium-sized businesses.

To combat this problem, at Stan Ventures, we have the brokerage pricing model in place. It offers end-to-end transparency by clearly breaking down the costs, from blogger fees to content creation charges. With us, you only pay for the services you use and absolutely no hidden charges.

Less Control

When you use professional SEO services, you are trusting someone else with your website’s search engine optimization strategy. That means you have no or very little control over how your website is SEO optimized.

Now, here’s the Stan Ventures solution.

Once you sign up with us, we assign a dedicated account manager to keep you posted about the developments of your project on a regular basis. You can also reach out to your account manager via email, chat or phone call.

On top of that, we always proceed based on your approval. Be it blog selection or content creation, your approval matters

Plus, you have an SEO reporting dashboard using which you can track the progress of your project at any point in time.

Service Quality

Not all SEO agencies offer quality services worth the cost. Make sure you choose wisely based on the agency’s track record and service-related policies.

At Stan Ventures, we value client satisfaction second to nothing.

That’s why our seasoned SEO experts go the extra mile to ensure every deliverable, from a piece of content to a backlink, is high-quality.

Furthermore, we have a 100% money-back guarantee in place to make sure you are fully satisfied with our professional SEO services.

How to Choose the Right Professional SEO Service Provider

Not all SEO agencies deliver what they promise. Here’s how to separate the real deal from the rest:

Track Record

Look for real case studies, client testimonials, or industries they’ve worked with. Results speak louder than fancy landing pages.

As a seasoned SEO agency with 15+ years of industry presence, Stan Ventures has worked with and driven quantifiable results for 2500+ businesses and 65+ agencies across the globe. Need proof? Check out our SEO case studies here.

Our clients have, in fact, given Stan Ventures excellent reviews and ratings on trusted business review sites like Shopper Approved and Trustpilot.

Transparency and Communication

Your agency partner should be easy to reach out to and be able to explain why they do what they do for you. If not, that’s a red flag.

Again, at Stan Ventures, your dedicated account manager will schedule regular meetings to keep you posted about the developments of the project. Plus, we also care about your feedback and are happy to implement your valuable suggestions to maximize results.

Customized Strategy Over Cookie-Cutter Plans 

Avoid one-size-fits-all pricing packages. Your business is unique, and your SEO strategy should reflect that from day one.

That’s why, at Stan Ventures, we first perform a site audit to understand the unique needs of your site. Based on the findings and market research, we build a personalized SEO strategy that aligns with your specific needs and goals.

As for the pricing, we customize your pricing package based on the services you use. Say goodbye to extra charges.

Reporting and Metrics

Make sure the SEO agency provides easy-to-understand reports driven by metrics.

Stan Ventures offers a comprehensive SEO reporting dashboard for every client. Plus, our extensive reports are easy to understand with clear metrics, including traffic, rankings and conversion rate, to demonstrate SEO growth.

White-Hat SEO Practices

Ask the professional SEO agency about their link building practices and content strategies. If it sounds spammy, that’s a red flag.

At Stan Ventures, we only use white hat SEO techniques like user intent-focused keyword research, high-quality content creation, contextual link building and more, in alignment with Google’s guidelines. In fact, we’ve helped multiple sites make a great comeback after being hit by Google algorithm updates.

DIY SEO Vs. Professional SEO: What’s Right for You?

Both DIY and professional SEO have their pros and cons. Choosing between DIY SEO vs. professional SEO depends on what your business truly needs.

If you have the time to learn and test, DIY SEO can work. However, if fast and steady business growth is your priority, bringing in professionals is the best choice.

If you choose to go for professional SEO, make sure you partner with an agency that’s transparent, flexible, and result-driven.

Ready to get started with professional SEO services for your business? Book a free SEO consultation with Stan Ventures to find out how we can help.