Waking Up With Clare Vivier—How This Fashion Designer and Founder Starts Her Day

For Clare Vivier, founder and designer of Clare V., getting dressed in the morning is a ritual that borders on self-care. It’s a moment to check in with how she’s feeling that day, embracing a sense of play and fueling her creativity for the day ahead. As Clare showed me around her closet, well-organized and abundant with colorful clothing and accessories, it’s evident that the art of getting dressed is rooted in her love of storytelling. This passion guides all of her endeavors, and is especially on display in the cheeky messages that emblazon so many of her designs. Her playful mix of french and colloquialisms on much-loved apparel speak to a cultural mash-up that’s all her own.

Our team spent a recent Thursday morning with Clare at the Silverlake home she shares with her husband. Feminine and classic, it’s full of the books, family photos, and collected tabletop pieces that speak to a home full of lived experiences. Originally from Minnesota, Clare has a soft-spoken confidence that instantly puts you at ease—she’s a founder who leads through the power of her unique vision. Read on to learn how Clare Vivier starts her day and lives life with inimitable style.

In conversation with Clare Vivier

What has been your biggest learning over the past year?

That I have to schedule more than I did before. Especially at work—I have to schedule time to not be in meetings so that I can get actual work done. As the company grows, there are more and more things to meet about.. which leaves less time for actually doing the work!

In a few words, how would you describe your personal style?

Masculin/Feminin

How Clare Vivier Gets It All Done

What does a typical day look like for you?

Clare Vivier’s Morning Routine

What morning rituals set you up for success?

I make a pot of coffee and listen to a podcast, then head upstairs to shower and get dressed. My closet is my happy place. Sometimes it’s clean, sometimes there are clothes and bags everywhere.

This time in my closet, trying on clothes, is my morning ritual.

Describe your morning beauty routine:

I have a very minimal beauty routine in the AM. I apply Japanese Curel face cream, REL cream blush n Devon, and Thrive Liquid Lash Extensions mascara. That’s it. Almost zero time spent on beauty.

What do you eat for breakfast?

On the weekends, I have an egg on a Guerrero corn tortilla with my cousin Nikki’s hot sauces, her company is Hot Mama Salsa and everything she makes is delicious. 

What will we always find in your refrigerator?

A few french cheeses and chilled red wine

What are your favorite books?

Recently, I loved All Fours by Miranda July and Bee Sting by Paul Murray. I’m currently reading God of the Woods by Liz Moore which I’m enjoying. 

What’s always on your nightstand?

An eye mask, and a few books I’m reading.

What’s your favorite getting-ready soundtrack?

I listen to podcasts in the morning. On Mondays, I listen to Smartless. On Tuesdays and Fridays, I listen to Pivot. Wednesdays and Thursdays are a little bit out there, but it’s usually On With Kara Swisher.

Do you work out in the morning?

On the weekends and when I’m on vacation, I always hike or go for a run. I also take tennis lessons once a week.

Clare Vivier’s Personal Style

What’s your daily uniform?

Gosh, I really don’t have a uniform. I dress pretty different everyday depending on how I’m feeling and what I have going on that day, but I wear button down shirts often. I love Les Prairies des Paris and Clare V.

I wear flats to work—a few favorites:

What are one or two things you do every day to live a more joyful life?

Check in with Oscar, my kid, who is in college at CalArts. Play with my dog.

If you could pin your success down to one thing, what would that be?

My parents. They always instilled in me the importance of independence, creativity, hard work and giving back to my community. 

Sentence Finishers:

I never leave the house without:

…an extra outfit in case I want to change.

If there were more hours in the day, I would:

…go for a hike every day.

One thing I want to be known for is:

…being a kind and supportive mom, partner, friend, company leader. 

The one thing I fear the most is:

…failure

When I feel that fear, I:

…do something creative

One trait you need to succeed in life is:

…perserverance.