Watch live at 11:30 a.m. EDT: IPG Mediabrands sustainability chief on bringing the media supply chain to net zero

Martin Bryan discusses the necessity of reducing carbon emissions, the importance of unified measurement and how purpose and profit can work together.

UsenB UsenB
Jul 20, 2023 - 21:01
0 12
Watch live at 11:30 a.m. EDT: IPG Mediabrands sustainability chief on bringing the media supply chain to net zero

Bryan’s passion for sustainability is more understandable when looking at where it came from. He spent almost five years post-grad apprenticing at a number of small-hold organic farms around the world, learning the ins and outs of regenerative agriculture and green building practices. 

That focus on fighting climate change never dwindled as he moved into media agencies and took on roles supporting corporate responsibility and sustainability. Now, as global chief sustainability officer at Mediabrands, Bryan is working with his contemporaries across the industry to reduce advertising’s impact on the planet. This includes studying how certain media practices can reduce emissions without impacting profit or audience attention. 

Bryan joins Remotely to highlight what still needs to be done to fight climate change in advertising and how it can be accomplished.