Watch the newest commercials from AT&T, The Farmer’s Dog, DirecTV and more

AT&T says it’s “committed to help every kid connect from home.”

JaneWalter

Apr 10, 2023 - 21:02

0 12

Watch the newest commercials from AT&T, The Farmer’s Dog, DirecTV and more

Today's TV Ad Highlights

Data provided by iSpot.tv

Premiered on: 2023 Masters Tournament, ESPN

Brand Overview for Last 30 Days

Impressions: 220,781,490 (1% of industry)

Est. TV Spend: $17,640,306 (10% of industry)

Interruption Rate: 3.79%

Attention Index: 111 (11% fewer interruptions than avg.)

Premiered on: Sicario, AMC

Brand Overview for Last 30 Days

Impressions: 968,364,585 (14% of industry)

Est. TV Spend: $4,889,377 (18% of industry)

Interruption Rate: 1.49%

Attention Index: 103 (3% fewer interruptions than avg.)

Premiered on: MLB Central, MLB Network

Brand Overview for Last 30 Days

Impressions: 1,253,073,738 (20% of industry)

Est. TV Spend: $4,509,736 (23% of industry)

Interruption Rate: 1.40%

Attention Index: 99 (1% more interruptions than avg.)

Premiered on: Masters On the Range, CBS Sports

Brand Overview for Last 30 Days

Impressions: 1,783,500,250 (12% of industry)

Est. TV Spend: $63,098,524 (36% of industry)

Interruption Rate: 2.82%

Attention Index: 106 (6% fewer interruptions than avg.)

Premiered on: 2023 PokerGo Cup, CBS Sports

Brand Overview for Last 30 Days

Impressions: 486,227 (<1% of industry)

Est. TV Spend: $1,323 (<1% of industry)

Interruption Rate: 10.64%

Attention Index: 56 (44% more interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.