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Buick shows off some of the “life-enhancing innovations” it’s been working on.  

Kass Kass
Aug 20, 2022 - 21:01
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Watch the newest commercials from Buick, Acorns, Qatar Airways and more

Today's TV Ad Highlights

Data provided by iSpot.tv

Better

Premiered on: Reba, Hallmark

Brand Overview for Last 30 Days

Impressions: 294,715,946 (1% of industry)

Est. TV Spend: $1,172,160 (1% of industry)

Interruption Rate: 2.70%

Attention Index: 90 (10% more interruptions than avg.)

The Countdown to FIFA World Cup

Premiered on: Bloomberg Markets: The Open, Bloomberg HD

Brand Overview for Last 30 Days

Impressions: 12,562,626 (14% of industry)

Est. TV Spend: $199,068 (32% of industry)

Interruption Rate: 2.71%

Attention Index: 103 (3% fewer interruptions than avg.)

A Better Future

Premiered on: Family Feud, MyNetworkTV

Brand Overview for Last 30 Days

Impressions: 68,881,703 (2% of industry)

Est. TV Spend: $3,845 (<1% of industry)

Interruption Rate: 8.65%

Attention Index: 60 (40% more interruptions than avg.)

Style Is a Superpower

Premiered on: Hoarding: Buried Alive, TLC

Brand Overview for Last 30 Days

Impressions: 15,461,431 (1% of industry)

Est. TV Spend: $31,241 (1% of industry)

Interruption Rate: 1.23%

Attention Index: 80 (20% more interruptions than avg.)

Problem

Premiered on: Comics Unleashed With Byron Allen, Comedy.TV

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.