Watch the newest commercials from Made In Cookware, Sandals Resorts, Geico and more

The Geico Gecko helps call attention to Geico’s partnership with Major League Baseball.

BigThink BigThink
Sep 1, 2023 - 21:01
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Watch the newest commercials from Made In Cookware, Sandals Resorts, Geico and more

Today's TV Ad Highlights

Data provided by iSpot.tv

Anthem Announcement

Premiered on: Quick Pitch, MLB Network

Brand Overview for Last 30 Days

Impressions: 814,343,810 (5% of industry)

Est. TV Spend: $5,721,326 (6% of industry)

Interruption Rate: 3.51%

Attention Index: 82 (18% more interruptions than avg.)

Four Generation Family Legacy

Premiered on: You Live in What?, Destination America

Brand Overview for Last 30 Days

Impressions: 72,685,544 (4% of industry)

Est. TV Spend: $240,675 (2% of industry)

Interruption Rate: 3.30%

Attention Index: 73 (27% more interruptions than avg.)

Why I Collar Up

Premiered on: Men's College Soccer, PAC-12 Network

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Paddleboard

Premiered on: NCIS: Los Angeles, ION

Brand Overview for Last 30 Days

Impressions: 273,787,647 (16% of industry)

Est. TV Spend: $646,901 (11% of industry)

Interruption Rate: 1.39%

Attention Index: 87 (13% more interruptions than avg.)

30% Off

Premiered on: Sherri, Bounce TV

Brand Overview for Last 30 Days

Impressions: 2,423,628,673 (18% of industry)

Est. TV Spend: $7,283,276 (16% of industry)

Interruption Rate: 1.39%

Attention Index: 84 (16% more interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.