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Mailchimp says it “takes the guesswork out of email marketing” in a spot that stars an “owl-cat-bat.”
Konoly
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NBC Nightly News With Lester Holt, NBC
Brand Overview for Last 30 Days
Impressions: 2,486,377,633 (17% of industry)
Est. TV Spend: $19,888,047 (23% of industry)
Interruption Rate: 2.32%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: The News With Shepard Smith, CNBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Quick Pitch, MLB Network
Brand Overview for Last 30 Days
Impressions: 1,136,429,392 (5% of industry)
Est. TV Spend: $5,868,448 (6% of industry)
Interruption Rate: 2.03%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: Bewitched, Antenna TV
Brand Overview for Last 30 Days
Impressions: 461,388,436 (6% of industry)
Est. TV Spend: $1,379,961 (5% of industry)
Interruption Rate: 1.18%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: Mom, FX
Brand Overview for Last 30 Days
Impressions: 123,124,474 (2% of industry)
Est. TV Spend: $1,001,388 (3% of industry)
Interruption Rate: 2.38%
Attention Index: 106 (6% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
