Watch the newest commercials from Meow Mix, BritBox, Peacock and more

A group of dancing cat puppets perform “Wet Your Whiskers,” a remix of the Meow Mix jingle—and JC Chasez of NSYNC joins in too.

Lynk Lynk
Jul 21, 2023 - 21:02
0 17
Watch the newest commercials from Meow Mix, BritBox, Peacock and more

Today's TV Ad Highlights

Data provided by iSpot.tv

Wet Your Whiskers

Premiered on: Sex and the City, E!

Brand Overview for Last 30 Days

Impressions: 58,845,940 (1% of industry)

Est. TV Spend: $134,702 (<1% of industry)

Interruption Rate: 0.99%

Attention Index: 95 (5% more interruptions than avg.)

MDY Mid Cap Cup

Premiered on: PGA TOUR Champions Learning Center, Golf

Brand Overview for Last 30 Days

Impressions: 56,013,639 (2% of industry)

Est. TV Spend: $191,719 (1% of industry)

Interruption Rate: 4.40%

Attention Index: 105 (5% fewer interruptions than avg.)

X Games California 2023

Premiered on: World of X Games, ESPN

Brand Overview for Last 30 Days

Impressions: 902,707 (<1% of industry)

Est. TV Spend: $2,594 (<1% of industry)

Interruption Rate: 1.32%

Attention Index: 146 (46% fewer interruptions than avg.)

The Real Housewives of New York City and Love Island USA

Premiered on: The Real Housewives of New York City, BRAVO

Brand Overview for Last 30 Days

Impressions: 712,895,579 (5% of industry)

Est. TV Spend: $923,892 (3% of industry)

Interruption Rate: 1.75%

Attention Index: 114 (14% fewer interruptions than avg.)

Silent Witness

Premiered on: Devil in the Web, Investigation Discovery

Brand Overview for Last 30 Days

Impressions: 203,969,903 (1% of industry)

Est. TV Spend: $1,075,292 (3% of industry)

Interruption Rate: 1.57%

Attention Index: 109 (9% fewer interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.