Watch the newest commercials from Travelers, Smartwater, Jersey Mike’s and more

Travelers tells the story of a little girl whose birthday wish—to return home—comes true.

Kass Kass
Jun 28, 2022 - 21:01
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Watch the newest commercials from Travelers, Smartwater, Jersey Mike’s and more

Today's TV Ad Highlights

Data provided by iSpot.tv

Zendaya Directs Smart

Premiered on: American Dad!, TBS

Brand Overview for Last 30 Days

Impressions: 487,527,957 (22% of industry)

Est. TV Spend: $2,592,644 (27% of industry)

Interruption Rate: 1.28%

Attention Index: 97 (3% more interruptions than avg.)

VIP

Premiered on: United by Football: A Season in the USFL, FOX

Brand Overview for Last 30 Days

Impressions: 151,075,086 (1% of industry)

Est. TV Spend: $758,696 (1% of industry)

Interruption Rate: 1.29%

Attention Index: 103 (3% fewer interruptions than avg.)

End Race-Based Hair Discrimination

Brand Overview for Last 30 Days

Impressions: 638,675,611 (32% of industry)

Est. TV Spend: $2,644,240 (33% of industry)

Interruption Rate: 1.25%

Attention Index: 93 (7% more interruptions than avg.)

Covered From the Unxpected

Premiered on: BIG3 Basketball, CBS

Brand Overview for Last 30 Days

Impressions: 629,520,851 (12% of industry)

Est. TV Spend: $3,743,127 (14% of industry)

Interruption Rate: 1.36%

Attention Index: 94 (6% more interruptions than avg.)

Birthday

Premiered on: DP World Tour Golf, Golf

Brand Overview for Last 30 Days

Impressions: 83,079,680 (<1% of industry)

Est. TV Spend: $993,777 (1% of industry)

Interruption Rate: 2.94%

Attention Index: 91 (9% more interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.