Zillow's romantic pool-hopping ad promotes app in hot housing market
Zillow is promoting its app with two new spots as the spring housing shopping season heats up.
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“Inventory is at record lows while demand is sky high, causing fierce competition for the relatively few homes available,” he said. ”Inventory seems to have begun a slow climb now that spring is here, marking the beginning of prime home shopping season, but it’s not likely to be enough to bring buyers much relief from rising prices and bidding wars.”
He added: “There will be a point where affordability hurdles become too great for too many, leading to a pullback in demand and slower price growth, but we are not there yet.”
